The Insanity of Advertising delivers a surprising inside look at unbelievable and sometimes astonishing happenings in the ad business. Real, absolutely truthful, on the ground intel from an executive who saw it happening right before his eyes. Think Walter Cronkite with a sense of humor. From Madison Avenue to LA, San Francisco and Silicon Valley. It’s about the advertising people and their clients, at times crazy; some crazy all the time. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple “1984” Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day and Lee Clow; and entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. It’s an entertaining and fun read, but along the way there are meaningful insights and lessons to be learned about management, entrepreneurial people and practices, and oh! most certainly the ad biz.
Available at bookstores everywhere and Amazon, Barnes & Noble or Indiebound.org.