How exciting to hear Cadillac has a new ad agency, Rogue. A perspicacious stew of Campbell Ewald, Hill Holliday and Lowe. Why? "...because (of) its strategic insights, creative vision and strong luxury and automotive experience". But of course.
But didn't Campbell do the mainstream Chevy ads for 91 years(until getting fired)? And wasn't it Hill Holliday that launched Infiniti with those metaphysical transcendental immobile rock and lapping water ads(and lost the account twenty minutes later).
Ah!! General Motors: handed $80 billion of taxpayer dollars; now producing 70% of their cars outside the USA(most in China); hires a new ad agency because of their ethereal luxury car experience.
The insanity of advertising. (www.theinsanityofadvertising.com)