Luke Sullivan, Fallon McElligott; The Martin Agency - "Am enjoying the heck out of your book"
Am enjoying the heck out of the book
Insanely great book. Brilliant job.
I am having the greatest time reading ‘Insanity’. The bits are just too juicy. They make me want to get out of the darn business all together, but I promise to keep reading.
I’ve been savoring the book as a delicate gourmet meal...the writing makes every concept, whether for an ad or a campaign, worth fighting and even dying for...
Goldberg sought...and passionately supported...breakthrough concepts every bit as much as does the most gifted creative director.
Enjoyed the book. Read it cover to cover in one evening. Fair, accurate and entertaining. It’s a keeper.
A wealth of real-life detail that a TV series like Mad Men has neither the time nor the knowledge to explore.
A must read for anyone in advertising or anyone hoping to become part of the advertising community.
This book recounts some of the incredible unexpected happenings and accomplishments, which we shared together, as well as many other sometimes unimaginable, preposterous stories of the advertising business in general. It’s a great read.
A sharply written, raw account of the dynamic industry known as advertising. Goldberg spent many hardworking years challenging business conventions and making keen observations about the organized chaos of the advertising world. In his notoriously blunt and humorous voice he delivers an entertaining and insightful read.
Bloody good job. Writing pithy, clear and funny. IMHO it is the best book on the business since Ogilvy on Advertising.
© 2013 Fred S. Goldberg