The Book
“From his perch atop two of America’s most prominent and creative Ad agencies Fred Goldberg has seen it all, the giant egos, the real Mad Men in their crazy world. From tycoons to geniuses, like Steve Jobs, Goldberg reveals everything behind the scenes in a daring direct approach, both hard hitting and hilarious. A great read.”
The author was in the advertising game for over thirty years. The events and incidents that he relates and divulges in The Insanity of Advertising make it hard to believe that the business of advertising has survived and can still be called a business. And maybe still harder to believe is that advertising agencies get hired to provide meaningful objective business, marketing and advertising recommendations.
But they did. And still do. The Insanity of Advertising may refashion this. Regardless, reading the book will provide plenty of smiles, gasps and moments of disbelief; and lots and lots of head shaking. The left to right and right to left kind.
Years ago Fred Allen said: “An advertising agency is 85 percent confusion and 15 percent commission.” He’s still right, except for the 15% part.
