What the people who matter say about the book

Am enjoying the heck out of the book
— Luke Sullivan, Fallon McElligott & The Martin Agency
Insanely great book. Brilliant job.
— Mike Sheldon, CEO Deutsch/LA
I am having the greatest time reading ‘Insanity’. The bits are just too juicy. They make me want to get out of the darn business all together, but I promise to keep reading.
— Tito Melega, Creative Director TBWA/Chiat/Day
I’ve been savoring the book as a delicate gourmet meal...the writing makes every concept, whether for an ad or a campaign, worth fighting and even dying for...
— Norm Grey, founder/Executive Creative Director, The Creative Circus
Goldberg sought...and passionately supported...breakthrough concepts every bit as much as does the most gifted creative director.
— John Ferrell, former Chief Creative Officer, Hill Holliday NY; Creative Director, Young & Rubicam NY
Enjoyed the book. Read it cover to cover in one evening. Fair, accurate and entertaining. It’s a keeper.
— Andy Berlin, founder, Goodby, Berlin & Silverstein
A wealth of real-life detail that a TV series like Mad Men has neither the time nor the knowledge to explore.
— Mike Slosberg, former Creative Director, Young & Rubicam; President, Wunderman Worldwide
A must read for anyone in advertising or anyone hoping to become part of the advertising community.
— Dennis Holt, founder/CEO US International Media; founder/CEO Western International Media
This book recounts some of the incredible unexpected happenings and accomplishments, which we shared together, as well as many other sometimes unimaginable, preposterous stories of the advertising business in general. It’s a great read.
— Joel Kocher: President, Dell Computer Corporation; Chairman/CEO Micron Electronics
A sharply written, raw account of the dynamic industry known as advertising. Goldberg spent many hardworking years challenging business conventions and making keen observations about the organized chaos of the advertising world. In his notoriously blunt and humorous voice he delivers an entertaining and insightful read.
— Bob Jeffrey, JWT Chairman/CEO, Worldwide
Bloody good job. Writing pithy, clear and funny. IMHO it is the best book on the business since Ogilvy on Advertising.
— Ian Beavis, former President/CEO Foote Cone Belding, San Francisco